Pop Secret
Flat tummies, airtime on local radio, and getting heckled at the University of Maryland: Music producer Rob Jazayeri calls that "vibe."
Cover Story
Rob Jazayeri has a P. Diddy-esque plan to take over the pop-music universe, and it all starts with bunk beds. Two sets of bunk beds, with mattresses small enough to make even the boys in the Brady Bunch bitch. To most, these kid-centric pieces of furniture would look like nothing more than the quick-fix crap you buy at Ikea. But to the 33-year-old Iranian-born man, the bunks are part of his dream to transform his adopted home of D.C. into the next New York, the next Orlando, the next Atlanta—the next hot music metropolis.
The bunks are the humble sleeping arrangements for the four young women who constitute Step No. 1 in Jazayeri's quest to become the Bad Boy of the Beltway. He's training these women to sing together, dance together, and survive together. Jazayeri—whose musical résumé lists work with such MTV heavyweights as Britney Spears, Garbage, and Salt-N-Pepa—keeps his charges close at hand, dictating their every move.
Not only do these women all live in Jazayeri's Gaithersburg, Md., home, these women share one room, one bathroom, and one closet, crammed with all manner of belly shirts and sweat pants. And yes, when these women have time for sleep—that is, when they're not working with personal trainers and choreographers and vocal coaches—they sack out in those bunk beds. This is all part of Jazayeri's R&B boot camp: all day, almost every day, repetitively honing voices, toning bodies, and moving that much closer to the golden gates of stardom.... Continued 
Issue of Mar. 14 - 20, 2003
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